Making GTM Accessible
Every startup deserves a world-class go-to-market strategy. We're building the AI to make that happen — for every team, at every stage.
Our Story
We've been on both sides of the GTM table — as founders building products and as operators launching them. We know the pain of spending weeks on strategy docs that become obsolete the moment they're finished.
We started Water because we believed AI could do something fundamentally different: not just speed up the process, but make world-class GTM strategy accessible to every team — from solo founders to enterprise PMMs.
Today, over 2,400 teams use our platform to plan, execute, and measure their go-to-market strategies.
What We Believe
Speed Wins
In GTM, timing is everything. We build tools that compress weeks into minutes so teams can move at the speed of their market.
Strategy Over Templates
We don't believe in fill-in-the-blank frameworks. Every strategy should be as unique as the product and market it serves.
Aligned Teams Ship
The best strategy is one that marketing, sales, and product all believe in. We build for cross-functional alignment by default.
AI as Co-Pilot
AI doesn't replace strategic thinking — it amplifies it. The best outcomes come from human judgment plus AI intelligence.
Join the Team
We're a small, fast-moving team building at the intersection of AI and go-to-market strategy. If that excites you, we should talk.
See Open Roles