Product Marketers
For Product Marketers
Launching a new feature? Entering a new segment? Generate positioning, messaging, and a channel plan in the time it takes to write a brief.
The Challenge
Spending weeks on launch briefs and strategy docs
Struggling to differentiate in crowded markets
Misalignment between product, marketing, and sales
Too many launches, not enough PMM bandwidth
The Solution
Generate launch-ready positioning and messaging frameworks
AI-crafted competitive differentiation analysis
Aligned content plans across every channel
Share and iterate with stakeholders in real-time
Example Prompt
Here's what a product marketers might prompt:
“We're launching a new AI copilot feature for our project management tool. Target: engineering managers at companies with 200-2000 employees. We need positioning that differentiates us from Linear and Asana's similar features.”
ICP Profiles
Positioning
Channel Mix
Content Plan
Timeline
Playbook
Stop doing marketing.
Start getting customers.
Describe your startup. Water handles the rest. Free to start, no credit card required.