PLG vs Sales-Led in 2026: How to Choose (Or Do Both)

The PLG vs sales-led debate is over. The best companies are running hybrid motions. Here's how to design yours.

Go-to-market strategy is the foundation of every successful product launch. Yet most teams still approach it with spreadsheets, slide decks, and weeks of manual research. The result? Strategies that are outdated before they're executed.

The Problem with Traditional GTM Planning

Traditional GTM planning suffers from three core issues: it's too slow (4-8 weeks average), too generic (same frameworks applied regardless of context), and too siloed (marketing, sales, and product each build their own version).

AI-powered GTM planning doesn't just speed up the process — it fundamentally changes how strategies are built by incorporating real-time market data, competitive intelligence, and proven frameworks into every recommendation.

A Better Approach

The best GTM strategies share three characteristics: they're specific to the product and market, they're actionable from day one, and they evolve as the team learns. AI makes all three possible at a speed and scale that manual planning simply can't match.